Tuesday, 21 March 2017

Cindy Sherman - Communicating Intention

By looking at Cindy Sherman’s work over the past three weeks, I truly believe I have a whole new perspective on what makes a piece of art captivating. It’s not always about the attractive colours and the famous artist behind the work. The meaning and intention of the piece can be the real key to understanding a whole collection of works. One of Sherman’s latest collections “Society Portraits” shows the wives of the rich and powerful who look as though they are showing off their status and standing tall and proud. As you look closer these women almost look broken. It made me wonder what they had sacrificed to get to where they were. While reading up on this collection, I discovered that the work is based upon the financial crisis in 2007-2008. Because Sherman released this collection in 2008 it relates to the crisis in small subtle ways. The deeper you look into one of the works, more aspects become apparent. Take the images below for example. The women in the image looks strong and in control, but small things metaphorically link to Sherman’s intention. She has a thread from her silk kimono hanging down at her wrist. It gives the impression that if you pulled it her lifestyle would just fall to pieces around her. The cheap plastic shoes are another giveaway that perhaps shows that the financial crisis is having an impact on her life. When I was looking at this work I just saw the wealthy wife. It wasn’t until I was told to look at the finer details that I noticed how Sherman has communicated her original purpose for the collection.

This relates to an article ‘How Long Do You Need to Look at a Work of Art to Get It?’ by Isaac Kaplan. He discusses how people walk past a piece and look at it for 15-30 seconds, which is plenty of time to see what it is portraying, but not nearly enough time to “fully experience” the work. Gavin Ambrose and Paul Harris stated in their book ‘Fundamentals of Graphic Design, Environmental Design’, “It is unrealistic to expect the audience to absorb information as they would when reading a book”. (pg. 134.) In ‘How to See the World’ by Nicholas Mirzoeff he talks about how stunned people were when they first saw the “Blue Marble” because it was the first image of earth from space. (pg. 3-4.) Both of these texts explain that when we see a new image, the real intention is often overlooked because we are so distracted by the images first impression. “For all the new visual material, it is often hard to be sure what we are seeing when we look at today’s world.” (Mirzoeff, pg. 7.)

Looking back on my experience viewing Cindy Sherman’s work, I believe I took a lot away from it. I have a new understanding of how intentions are communicated from the artist to the audience. Although I personally did not find all the works visually appealing, I have a new appreciation for Sherman’s creativity and design eye.


Bibliography

Kaplan, Isaac. "How Long Do You Need to Look at a Work of Art to Get It?" Artsy, 26 Jan. 2017, www.artsy.net/article/artsy-editorial-long-work-art-it.

Ambrose, Gavin, and Harris, Paul. Massey Stream: Log in to the Site, stream.massey.ac.nz/pluginfile.php/2322441/mod_label/intro/environmental%20design.pdf.

Mirzoeff, Nicholas. “How to See the World”. Pelican, 2015.



Sherman, Cindy. Untitled #466. City Gallery Wellington, Nov 2016, http://citygallery.org.nz/exhibitions/cindy-sherman



 

Close up of Untitled #466 by Cindy Sherman. Taken by myself at City Gallery Wellington, Mar 2017.

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